Leo Burnett Sydney Takes Aussies VR Shark Diving for Samsung

By Erik Oster 

Leo Burnett Sydney showed off the capabilities of the Samsung Gear VR by offering residents of landlocked Alice Springs the chance to go shark diving.

Working with surf director Taylor Steele of Rapid VR, the agency created a video using footage of great white sharks in Port Lincoln, including a shot of one of the sharks attempting to eat the camera rig. They then established a “Dive Shop” in Alice Springs offering locals the chance to experience a shark dive with the Samsung Gear VR and recorded their reactions. Most people were in awe of the immersive technology, while others found the experience so realistic as to be frightened when they were “eaten” by the shark at the end.


“Beyond the technology itself, what really excites us about the Gear VR is that it’s enabling completely new kinds of experiences, and putting them directly in the hands of our customers,” Arno Lenior, chief marketing officer at Samsung Electronics Australia, told mUmBRELLA. “The potential for this platform is huge – and we wanted to create something that would bring some of that potential to life.”