Leo Burnett Satisfies Craving with ‘Hunter Gatherer’ for McDonald’s

By Erik Oster 

Leo Burnett has unveiled the latest in their “Favorites” campaign for McDonald’s UK with a new spot entitled “Hunter Gatherer.”

“Hunter Gatherer” — which will appear in a 60-second version online (above) and a 40-second broadcast version — follows a man as he attempts to satisfy his pregnant partner’s food craving while their city is shutting down. He goes to several groceries and convenience stores, all of which are closed, just shutting down for the night, or don’t have what he’s looking for. Finally, the man spots a 24-hour McDonald’s. He returns, McDonald’s bag in hand, to his skeptical partner. When she opens the box, however, it’s filled with the pickles she’s craving. It’s a cute concept, and highlights McDonald’s’ “Hey, we never close” selling point in an imaginative way. (Although it does also raise the question: Can you really go to McDonald’s and order nothing but a box of pickles?) Stick around for credits after the jump.



Client – Alistair Macrow & Stephen Hill – McDonald’s UK

Creative Agency – Leo Burnett

Copywriter – Laurie Smith

Art Director – Steve Robertson

Creative Directors – Matt Lee & Pete Heyes

Executive Creative Director – Justin Tindall

Agency Producer – Graeme Light

Media Agency – OMD

Planner (Media Agency) – Kathryn Armstrong & Grace Cowey

Director – James Rouse

Lighting Cameraman – Alex Melman

Production Company – Outsider

Production Company Producer – Tex Travi

Editor – Art Jones (Work Post)

Post-production – MPC

Post Producer – Anandi Peiris

Telecine – George K

Flame – Marcus Moffatt

Audio post-production – Wave

Sound Engineer – Aaron Reynolds

Music Composition – ‘Darlin’ be home soon’, Lovin’ Spoonful