Leo Burnett London Adds Pair of Creative Directors

By Erik Oster 

Wayne Robinson&Matt Collier

Leo Burnett London announced today the addition of creative directors Matt Collier and Wayne Robinson.

The creative team arrives from DDB Chicago, where they have worked together since 2011. While at DDB, the pair won over 20 awards, including five Cannes Lions for brands Skittles, Milky Way, Walls, and government-backed adult education program GED. Prior to moving to the states for their DDB Chicago gig, Collier and Robinson began their careers at JWT London before moving on to CHI & Partners. While in the UK, the pair won over 100 awards, working with clients including Shell, Nestle, Toyota, Mazda, Kellogg’s, News International and 888.com.


“Matt and Wayne have created multi-award winning work in every agency they’ve worked at,” said Leo Burnett Executive Creative Director Justin Tindall. “That’s what separates the great teams from the good ones. I’m absolutely delighted that they have chosen to join Leo Burnett.”

“We’ve loved our time here in the US (polar vortexes and the worst winter on record aside), but we got the call from Justin and we really respect his work,” Collier and Robinson said. He’s always pushing for great ideas across all their clients, so hopefully we can continue on the right path at Leo’s. We’re looking forward to it and can’t wait to get stuck in.”