Bergen will be tasked with overseeing a cross-functional team focused on Kellogg’s brands, working closely with Jordan Doucette, who joined Leo Burnett as executive vice president, executive creative director on Kellogg’s back in January, executive vice president, strategy director Joe Gray and Publicis One Kellogg’s One lead Alycia Mason, while reporting to Leo Burnett Chicago head of business leadership Denny Grant.
“Chris brings a strong pedigree in next-generation, integrated product, and will be a great addition to the agency,” Grant said in a statement. “He will help us continue to evolve our team, which is part of the Publicis Power of One model, and has a proven track record of identifying creative solutions that drive business results for his clients.”
Bergen joins Leo Burnett Chicago from Omnicom’s McDonald’s dedicated unit We Are Unlimited, where he spent a little over a year as group business director and according to a press release was a “motivating force” for the brand’s flipped arches in honor of International Women’s Day. Before joining We Are Unlimited he spent over a year and a half as a group account director at Venables Bell and Partners overseeing the Audi account. It’s something of a homecoming for Bergen, who previously spent five years with Leo Burnett’s Chicago headquarters, serving as vice president, global account director for Samsung before departing for VB+P.
“The Kellogg’s business is a shining example of creativity, strategy and media working together as one,” Bergen said in a statement. “My vision is to make Kellogg’s the network’s best case study for integration. The more we work together, the better the consumer experience becomes.”