Lenovo Enlists Several Street Artists to Invigorate Singapore via Tablet

By Kiran Aditham 

If you don’t own a Lenovo Yoga 2 tablet yet, perhaps this spot may inspire you to go ahead and purchase one. From global agency We Are Social, the campaign enlists street artists to take over the streets of Singapore, simply creating their work by using the Yoga 2 built-in projector. The feature of the Yoga 2, dubbed the Pico Projector, brings the artists’ visions to life and seems to capture the local community. We Are Social also built up anticipation for the project via a Facebook Event page and an Instagram account.

Regarding the campaign, which showcases some fun artwork, We Are Social creative director Sharim Gubbels says in a statement, “Technology has always opened up new avenues for artists to explore, and at times even pushes the boundaries of art itself. This is a perfect example of it. By using the versatility and freedom the YOGA Tablet 2 Pro provides, we want to give the audience a different way of experiencing art, and show them stories about their city they might have never even thought about. Hopefully, this is just the beginning.”

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