This may come as a surprise to some BBDO employees (people I reached out to this morning hadn’t even heard the news yet). But, BBDO has lost Mitsubishi. That’s the third account this month alone. Early in the month they lost the Golf Association, as well as KFC in Malaysia. We also hear that BBDO West is pulling all their creatives out of the shop.
That’s a pretty rough month, especially considering that they were listed as the “most awarded agency network across every media discipline – television, radio, press, poster, digital and direct” as according to The Big Won. BBDO was also awarded “Network of the Year” at the International Advertising Festival in Cannes last year.
I’m sure there will be a scramble to bring new accounts on to compensate for such big blows all at once.