Here’s a unique twist on the classic anti-drunk driving PSA from AMV BBDO in the UK.
It’s the government’s way of celebrating the success of its 50-year-old Think! campaign in reducing the number of drunk driving deaths in the Kingdom by setting the usual rescue scenes to what may be the least appropriate music available: Jersey City’s own Kool & the Gang.
The numbers tell a story that’s somehow both encouraging and pessimistic as the end of the spot shows us exactly why the campaign matters. And of course the whole thing is set to a song best fit for roller rinks and the dentist’s office.
UK press has called the ad “shocking“; if an American group ran it, we’re fairly certain that scandal would follow.