Here’s something slightly different from mid-sized Minneapolis agency KNOCK, inc. and design firm TREAT and COMPANY.
In case you missed Last Week Tonight on Sunday, John Oliver joked about the fact that many don’t quite know whether the newest year on the Chinese lunar calendar is the year of the goat, ram, or sheep since the three effectively share a name.
KNOCK and TREAT decided to play on the same problem in creating this pro-bono campaign for anti-poverty org Heifer International:
The campaign includes its own HappyYearOf URL along with faux campaign ads and press releases for the three candidates:
These videos “broke” a couple of weeks ago, but we got the pitch today because the final “vote” happens tonight.
Have 750,000 people actually participated in this campaign? Almost certainly not — but the sheeple appear to have made their choice:
KNOCK CCO Todd Paulson and TREAT President Lisa Fredrikson write:
“Here at KNOCK,inc. and TREAT AND COMPANY, we have been fans of the Lunar New Year for many years now and wanted to use our creative talent to have fun and raise awareness for Heifer International.
The campaign included everything you would expect to find: from the website where people can learn more about the candidates, watch fake news reports with good old fashioned mud slinging, and of course the very best in yard signs and campaign buttons. Tonight we will make the announcement of the winner and there will be projection mapping videos across the front of our building to add to the celebration.”