KFC selected Mother as its creative agency for the U.K., following a review launched in January. The appointment ends the brand’s 15-year relationship with BBH London.
Campaign reported that other agencies in the review included the incumbent, AMV BBDO, W+K London and FCB Inferno.
“Firstly, we would like to say an enormous thank you to the entire BBH team with whom we have worked over the last 15 years, and for the professional way in which they have responded to our decision to call a review,” KFC U.K. CMO Meg Farren told the publication.
“Through the pitch process, we have been privileged to have some of the brightest and most creative brains thinking about the future of the KFC brand,” she added. “In the end, we have come to the conclusion that the strategic and creative teams at Mother will be the best partners to help us achieve our ambition for the brand.”
BBH London helped the brand celebrate the 50th anniversary of its arrival in the U.K. with its “Families” spot in 2015. Later that year the agency turned its attention to friends with a “Friendship Bucket Test” holiday campaign. Last year, BBH helped the brand with a visual refresh and launched an OOH campaign.
“It’s been a 15-year journey that we are very proud of. We’ve sold a lot of chicken together. But KFC is moving on and so are we. We wish them all the best,” BBH CEO Ben Fennell told Campaign.