LensCrafters is taking their $60 million account and heading over to Omnicom Group’s Cutwater leaving behind sibling DDB, Chicago.
Cutwater bested Arnold Worldwide in a pitch for the business. (DDB didn’t try to defend the account). Seems like Cutwater is trying to scoop up all the eyewear business the Luxottica Group has to offer, considering they currently work with Ray Ban. Check out this cool ad they did for Ray Ban. Hope they can make my new reading glasses from Lenscrafter seem just as sexy!
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