Kaplan Thaler Wins NAPA Auto Parts

By Kiran Aditham 

New York-based agency Kaplan Thaler follows up its Wendy’s win over the summer by taking the NAPA Auto Parts business, which initially went under review in October.

The Bedford Group, which managed the review, confirmed the KT win and told us the agency will be handling creative and media efforts for Atlanta-based NAPA, which is a subsidiary of Genuine Parts Co. According to the Atlanta Business Chronicle, the NAPA account is estimated to be worth $30 million annually.


With the NAPA win, Kaplan Thaler takes the baton from Columbus, OH-based shop Fahlgren, which had been the brand’s AOR for 26 years.

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