For all of those people who say that Digitas is just a machine churning out advertising and not creative – this one is for you. Healthcare company Kaiser Permanente has chosen Digitas Chicago, as its online creative and offline direct marketing agency. Campbell-Ewald will continue to be Kaiser Permanente’s advertising agency of record.
Digitas is also in the pitch for the Delta Airlines account. Adweek has them partnering with Saatchi against BBDO, Ogilvy & Mather, Deutsch and Wieden + Kennedy, Portland. Can’t wait to see how that turns out. SS+K was the agency of record and has not been tapped to defend.
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