JWT New York and Schick Tell Men to Pay Attention to the Hair Down There

By Patrick Coffee 

Today in Extended Analogy news, a new full-length music video created by JWT New York for Schick warns dudes everywhere* to take better care of “the crib in [their] pants.”

“[It] added a few more inches to the place” is a bold claim, but we do find this message more believable than last year’s Gillette “Kate Upton wants you to groom everything” campaign.


And yes, JWT has some more innuendo in store for you:

They’re pushing very hard on this messaging. In sort-of-related news from JWT Canada, Alan Thicke also really wants you to get in his bed. We assume he needs to heed this singer-songwriter’s advice as well, because one can never be too careful.

*We added an asterisk because there is NO WAY this guy could afford so much space in New York.

Client: Schick
Agency: JWT New York
Executive Creative Director: Sarah Barclay
Creative Directors: Josh Rubin, Chad Baker, Larry Silberfein, Mary Warner, Billy Faraut
Planner: Jonathan Disegi
Head of Production: Lisa Setten
Producer: Jacob Vogt
Director of Music: Paul Greco
Music Producer: Matt Nelson
Project Manager: Eddie Myles
Account Team: Claire Capeci, Ariel Stern, Erik Wagner, Amy Achenbaum, Angela Gonzalez
Client Team: Jeffrey Chapman, Kathleen Shanahan, Matt Rader, Hilary Daly, Melissa Murphy
Director: Jared Eberhardt
Production Company: Partizan
Post-Production: Mass Market
Editing House: Final Cut NY (Editor – Betty Jo Moore)
Music House: Ring the Alarm
Media Agency: MEC