JWT Has Resigned Welch. Who Will Pick It Up?

Welch’s Foods is reviewing creative duties on its ad account JWT, is not participating in the process. Spending on the Welch’s account has declined from $15M and $20M according AdWeak. In 2005, they selected MPG for planning and buying duties, which is not in play now.

Welch’s is the brand who recently created those lickable print ads in People magazine. Ewww….