Nathan Love, director Willis Wong and Lunar Films collaborate in this spot for JWT Shanghai’s client, Netease.
Starring celebrity Jay Chou, JWT is attempting to promote one of China’s most popular online games entitled Fantasy Westward Journey. The spot just recently debuted in high-profile broadcast and cable outlets but in China only so don’t bother flicking through the channels trying to catch it.
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If you’re into anime and online gaming, then this spot is right up your alley, though you’ll have to learn Chinese to understand it. Kudos if you already can.
More: “Advertising Becomes Anime in Nike’s Sister One Effort”