For hurricane season, JWT Atlanta teamed up with production studio Elastic and directing collective Headless (who provided colorful 3D animation) to create a PSA campaign for FEMA’s National Flood Insurance Program (NFIP).
JWT Atlanta decided to go for an emotional approach, telling the story of a “nice house that lived with a family” as narrated by a young child, which makes for a more relatable and persuasive viewing experience than alarmist images of flood damage. Focusing on the relationship between the loving home and the family, the spot highlights that flooding can happen anywhere, not just locations that are historically at risk. The 60-second PSA ends with the tagline “Protect what matters,” encouraging viewers to learn their flood risk and protect their homes. Credits after the jump.
Title: “Our Home”
Agency: JWT Atlanta
Group Account Director: Lesley Brown
Account Supervisor: Tessa Rogers
Account Executive: Lauren Geismar
Group Creative Director: Lando Ettrick
Art Director: Deb DeWitt
Copywriter: Tiffani Harcrow
Director of Integrated Production: Peter Blitzer
Integrated Producer: Renee Williams
Project Manager: Diana Gomez
Production Company: Elastic
Executive Producer: Jennifer Sofio Hall
Music Composition: Beacon Street Studios