“Parfums Givenchy is pleased to announce its collaboration with Justin Timberlake for the launch of its new men’s fragrance.”
What…? Is Justin the new David Beckham? We’ll believe it when he matches David’s earning power for the associated brands. Oh and Ms. Hayden Candie’s Panettiere? This is how you do it if you’re going to shill for a brand. Go up. Pepsi to Givenchy? Hot.