The agency purports to bring together advertising, media, content, ecommerce, influencer and performance marketing expertise under one roof, expanding on the social content offering of Jungle Creations’ in-house agency. A major selling point is access to Jungle Creations network of social media brands, which boast over 105 million followers across Facebook, Instagram and YouTube.
The parent company introduced this offering with a sizzle reel video citing its ability to connect brands to audiences in meaningful ways.
The statement from Davenport:
“Jungle Creations is like no other company. And The Wild is like no other agency. The Wild is the antidote to agencies that fail to bridge the gap between the offline and the online worlds. Something brands are crying out for. We know communities and what matters to them; we know culture and how to affect it; we know commerce and how to supercharge it, and we want to help brands do the same. It’s an exciting time to start an agency and an even more exciting time to take the skills of an incredible company like Jungle Creations to a wider audience.”
Davenport joined Jungle Creations at the beginning of the year before taking on leadership of the new agency. He previously spent around six and a half years at adam&eveDDB, including two years as managing director, following roles as business director and deputy head of account management, followed by global brand director. During his time at adam&eveDDB he worked with clients including Volkswagen, EA Sports, McCain, Marmite, Halifax, Lipton and SEAT. Before that he served as managing director for adam&eve. Earlier in his career, he served as an account director at BMB London and an account manager at Rapier.
On the client side, The Wild says it’s already working on an OOH campaign for men’s wellness brand Numan and a docu-series for The National Lottery Good Causes.