Johnsonville Hands Over Creative Duties to Droga5

By Erik Oster 


Wisconsin sausage brand Johnsonville has selected Droga5 to handle its creative duties, following a review, Adweek reports. Annual media spending for the brand is estimated at approximately $30 million. Media buying and planning were not included in the review, and will remain at Compass Point Media.

Other finalists in the review, as previously reported by Adweek, were Fallon, CP+B and incumbent agency Cramer-Krasselt. Cramer-Krasselt had handled creative duties for the brand since 2008.


The news follows a slew of account wins for Droga5 this year, including Clearasil, Quilted Northern, Jockey, Dixie, and Airwick, for which the agency recently debuted its first work. For Cramer-Krasselt, meanwhile, Johnsonville is the latest in a line of setbacks. In August, Cramer-Krasselt declined to defend in a review for Patrón, after opting out of a review or resigning from Panera Bread (depending on whose story you believe) back in June. The agency was one of three finalists in a review for Hilton’s Hampton review, but that account ultimately went to GSD&M.