‘Johnny Football’ Goes Lululemon in Snickers Spot

By Patrick Coffee 

Since this is pre-football week, here’s a BBDO ad for Snickers that tells us that Johnny Manziel is trying to improve upon his personal “brand” after a rough start.

Rather than simply sweating because he was pick #22 in the first round of the draft, he’s sweating here because he has yet to meet his daily calorie count.

Manziel also stars in a new Nissan ad launched today, but we have to wonder whether he will become the celebrity he was born to be given the fact that he’ll be watching the season opener from the sidelines.

Maybe he just needs to serve as the butt of the joke in his next ad.

Agency: BBDO New York

Client: Snickers

Title: “Johnny Jamboogie”


Chief Creative Officer, Worldwide: David Lubars           

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

Director of Integrated Production: David Rolfe

Group Executive Producer: Amy Wertheimer

Executive Producer: Alex Gianni

Producer: Patrick Smith

Executive Music Producer: Melissa Chester


Global Account Director: Susannah Keller

Account Director: Joshua Steinman

Account Manager: Dylan Green


Production Company: Radical

Director: Steve Miller

Executive Producer: Frank Scherma

Executive Producer: Gregg Carlesimo

Producer: Barbara Benson

Production Supervisor: Ted Liotopoulos

Director of Photography: Mandy Walker

Production Designer: Tom Foden

Recording Studio: HeardCity


Mix House: Heard City

Audio Engineer: Philip Loeb


Edit House: Cutting Rooom

Editor: Chuck Willis

Managing Partner: Willis

Executive Producer: Melissa Lubin

Producer: Anna Petitti


Visual Effects House: Light Of Day


Music Track:   “You’re My Love”