john st. has a new holiday campaign for Future Shop that appeals to the selfish side in all of us by reminding viewers that tech gifts are “Gifts You’ll Want Too.”
The spot follows around a man as he gleefully tries out a variety of devices around Future Shop. “I thought he was shopping for your mom” says a confused retail worker, to which his embarrassed daughter replies, “He is.”
The obvious message of the spot is, while you could get your significant other some kind of clothing/jewelry/etc. that they, and only they, will enjoy, if you shop at Future Shop you can give them something that you’ll enjoy just as much. It may be kind of a selfish viewpoint, but its one john st. hopes wins viewers over with honesty.
“We’re all guilty of doing a little ‘me-shopping’ when doing our holiday shopping for our friends and family. ‘Gifts you’ll want too’ is a cheeky way of showing how you can make them and yourself happy
with the same gift.” said Angus Tucker, executive creative director at john st., in a press release
“What differentiates Future Shop from other gift-giving destinations is that when you give the gift of tech, other people get to enjoy it as well,” added James Pelletier, director of brand marketing, Future Shop…”It’s a win-win – for the gifter and the getter.”
Credits:
Client: Future Shop
Title: Gifts You’ll Want Too
Agency: john st.
Executive Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Jenny Luong
Copywriter: Kohl Forsberg
Lead Agency Producer: Dale Giffen, Mavis Huntley
Associate Creative Director, Design: Tony Ponzo
Designer: Jonathan Mutch
Account Service: Ian Brooks, Jared Applebaum, Lauren Aitchison
Brand Experience/Planning: Jason Last, Adam Ferraro
Production Company: Soft Citizen
Director: Aircastle
Editing: Relish Editing
Post Production: 567
Music & Audio Production: RMW Toronto
Voiceover and Product-Related Post Production: Bear Studios
French Voiceover Production: Audio Z