john st. Celebrates ‘Gifts You’ll Want Too’ for Future Shop

By Erik Oster 

john st. has a new holiday campaign for Future Shop that appeals to the selfish side in all of us by reminding viewers that tech gifts are “Gifts You’ll Want Too.”

The spot follows around a man as he gleefully tries out a variety of devices around Future Shop. “I thought he was shopping for your mom” says a confused retail worker, to which his embarrassed daughter replies, “He is.”


The obvious message of the spot is, while you could get your significant other some kind of clothing/jewelry/etc. that they, and only they, will enjoy, if you shop at Future Shop you can give them something that you’ll enjoy just as much. It may be kind of a selfish viewpoint, but its one john st. hopes wins viewers over with honesty.

“We’re all guilty of doing a little ‘me-shopping’ when doing our holiday shopping for our friends and family. ‘Gifts you’ll want too’ is a cheeky way of showing how you can make them and yourself happy
with the same gift.” said Angus Tucker, executive creative director at john st., in a press release

“What differentiates Future Shop from other gift-giving destinations is that when you give the gift of tech, other people get to enjoy it as well,” added James Pelletier, director of brand marketing, Future Shop…”It’s a win-win – for the gifter and the getter.”


Client: Future Shop

Title: Gifts You’ll Want Too

Agency: john st.

Executive Creative Directors: Stephen Jurisic, Angus Tucker

Art Director: Jenny Luong

Copywriter: Kohl Forsberg

Lead Agency Producer: Dale Giffen, Mavis Huntley

Associate Creative Director, Design: Tony Ponzo

Designer: Jonathan Mutch

Account Service: Ian Brooks, Jared Applebaum, Lauren Aitchison

Brand Experience/Planning: Jason Last, Adam Ferraro

Production Company: Soft Citizen

Director: Aircastle

Editing: Relish Editing

Post Production: 567

Music & Audio Production: RMW Toronto

Voiceover and Product-Related Post Production: Bear Studios

French Voiceover Production: Audio Z