Joan Welcomes Denetrias Charlemagne as Director of Client Partnerships

By Erik Oster 

Denetrias CharlemagneJoan Creative hired Denetrias “Dee” Charlemagne as director of client partnerships.

In the newly-created role, Charlemagne will be tasked with leading current and new client partnerships, playing a key role in business development. Based out of the agency’s New York headquarters, she will report to Joan Creative’s co-founders: CEO Lisa Clunie and CCO Jaime Robinson.

“This is a wild and wonderful time for Joan as we’ve moved beyond our start up days and are now working with a portfolio of top brands” Clunie said in a statement. “Dee’s leadership, critical thinking and analytic skills, broad range of past experiences from strategic planning to new business to account work, and her brilliant, fun nature, will be a huge asset to us as we write the next chapter of Joan in collaboration with our clients. We are beyond thrilled to have Dee as part of our team.”


Charlemagne joins Joan from content marketing agency Truffle Pig, where she has spent a little over a year, serving as director of strategic accounts and director of new business. Prior to joining Truffle Pig, she spent a year as a senior planner with Ogilvy & Mather New York. The Harvard graduate began her career as a WPP fellow, training in strategic insights at Ogilvy New York, integrated creative and media strategy at Red Fuse Hong Kong and brand platform expertise at VICE London.

Joan is in expansion mode. In this year alone, the agency has officially opened its New York headquarters, hired 180 Amsterdam’s Dan Treichel and Dave Canning as its first co-ECDs, and picked up new heads of strategy and business operations.

As we hear it, much of this movement comes from the agency’s relationships with, Adidas, Netflix and General Mills, with Joan now handling creative for several of the CPG giant’s individual brands while 72andSunny plays lead.

Related work should be released soon.