Joan Creative Welcomes New Business Operations, Strategic Leaders

By Erik Oster 

Joan Creative has welcomed Dominique Ward as director of business operations and Megan Dwyer as strategy lead.

Both Ward and Dwyer will be based out of the agency’s New York headquarters and report to co-founder/CCO Jaime Robinson and co-founder/CEO Lisa Clunie.

To recap: Robinson, a former executive creative director at W+K, and Clunie, a veteran of lifestyle site Refinery29 and Ogilvy & Mather, launched the agency last May. The agency’s first public campaign broke with a “Rules for the Modern Woman” spot promoting Netflix during the Emmys in September, the same month the agency brought on Alex Kalluf as chief data officer. Last month, the agency added project work for General Mills.


As director of business operations, Ward will be tasked with overseeing business systems for the agency, as well as its Diversity Foundation, and spearheading client collaborations. She joins Joan Creative from product design and innovation consultancy frog, where she has spent around six years, most recently serving as senior analyst, business operations. Before joining frog as a program analyst at the beginning of 2011, she spent over a year and a half in an analyst position with online marketing company Yodle.

Dwyer joins the agency following a stint as a freelance brand strategy director. Before that she spent nearly six years with Saatchi & Saatchi New York, most recently serving as senior vice president, strategic planning director. While with Saatchi she worked with clients including P&G, Chase Sapphire, Miller Coors, JCPenney and General Mills. Prior to Saatchi she spent over three and a half years as a senior brand strategist with SapientNitro.

“As we continue to scale and bring on new business and new people, it’s imperative that the people we hire are real Joans. Different, yet completely united in their ability to think in unusual and irregular ways. People who are kind, creative, empathetic, curious, weird and fantastic,” Clunie said in a statement. “Both Dominique and Megan fit this bill completely.”

“Dominique is a problem solver who focuses on the big picture as well as all the tiny pieces, which is one of the reasons she is so skilled in developing and implementing growth strategies,” she added. “Megan has a deep understanding of people and their motivations and believes in the incredible power of ideas. We are thrilled to add their irregular thinking to our team.”