Jeah, Ryan Lochte Muscles Up for Nissan

By Jordan Teicher 

Ryan Lochte may wear that clueless grin in the new Nissan spot created by TBWA, but he’s still laughing to the bank on the heels of his impressive, yet imperfect 2012 Olympics. Ryan Lochte’s “Office Burn” shows car customers (remember, this is for Nissan) how to stay fit at the office: conference call calisthenics, coffee curls, and synergy sit-ups are just a few of the drills Lochte powers through in a buttoned sport coat. Nissan’s Innovation for Endurance might make sense, say, if we actually saw more cars in the commercial. But–like most Ryan Lochte moments–things don’t always make sense.

For those interested in a funnier example of Lochte’s senselessness, watch this Funny or Die video. There’s no product placement, and you get to hear an Olympic gold medalist say, “The pool is the biggest and most expensive toilet. And it’s all mine.”


If only these office exercises could’ve helped Lochte win more gold medals than Michael PhelpsThere’s always 2016. A ridiculously long list of credits after the jump.

Production and Editorial Company – Rooster
Executive Producer: Saxon Eldridge
Executive Producer: Sebastian Eldridge
Director/Director of Photography: Robert Gilbert
Producer: Kaitlin Del Campo
Production Manager: Sara Otterstom
Script Supervisor: Phil Matarese
Editor: Dave Rothstadt
Stedi-Cam Operator: Aaron King
1st AD: Daniel Long
1st AC: David Mellow
Gaffer: James Reed
Key Grip: Michael Rodia
Color: Blasé Theodore
Associate Director of Sports: Alison Brown
Advertising Director of Sports Group: Paul Collins
Publisher – Men’s Health: Ronan Gardiner
VP Custom Content: Duncan Milne
Senior Project Manager: Stephanie Kline
Director Video: Christian O’Toole
Account Manager: Brendan Burke
Agency – TBWA\Chiat\Day
Creative Team Credits – TBWA\Chiat\Day
Global Creative President: Rob Schwartz
Creative Director, Americas: Tito Melega
Creative Director, Americas: Karl Dunn
Copywriter: Rick Utzinger
Art Director: Bernice Chao
Managing Director, Americas: Peter Bracegirdle
Account Director: Jimmy Jung
Account Director: Bonnie Schwartz
Account Director: Craig Werwa
Management Supervisor: James Aardahl
Management Supervisor: Val Tyll
Management Supervisor: Desiree Ho
Account Supervisor: Liz Lefler
Account Supervisor: Katie Hollenkamp
Assistant Account Executive: Theo Hunter
Assistant Account Executive: Stephanie Thomas
Product Strategy Director: Joel Weeks
Media Company Credits – OMD
Group Account Director: Kristi Lind
Associate Director: Aaron Anderson
Associate Director of Strategy: Johnathan Fisher
Strategy Supervisor: Mikaela Sterling
Senior Strategist: Amelia Dolsey
Assistant Strategist: Theodor Czajkowskyj
Assistant Strategist: Ellis Choi
Digital Strategist: Lauren Berkman
Assistant Digital Strategist: Jarrett Houston