Jack Link’s Picks Periscope as Digital, Social Agency of Record

By Erik Oster Comment

Jerky brand Jack Link’s selected independent, Minneapolis-based agency Periscope as its digital agency of record following a review. The assignment encompasses digital advertising, social media, paid search and SEO for Jack Link’s brands including Jack Link’s, Matador, Lorissa’s Kitchen, Squatch and parent company identity.

“As Jack Link’s evolves to be a highly integrated and innovative business, constantly in search of cutting-edge and efficient ways to excite and satisfy our growing customer base, we were looking for an agency partner that also encompasses this modern marketing-style thinking,” Jack Link’s CMO Tom Dixon said in a statement.

“Periscope has extensive knowledge and experience navigating the ever-evolving digital ecosystem and producing innovative omni-channel content,” he added. “Along with our existing agency partners, we’re bringing together a powerful team that will help us achieve true integration through strategic and holistic thinking that is ideal to help us achieve our goals.”

Jack Link’s formerly worked with space150 on digital advertising, dating back at least to its 2013 Halloween effort. More recently, the agency took “the world’s first-ever Snap from space” for the brand with its “Is Space Beast?” stunt last October.

“The power of integration across all channels and brands is enormous,” said Periscope CEO Liz Ross. “We are excited to leverage Periscope’s integrated, idea-centric culture and deep marketing experience from launch all the way to shelf. We are thrilled to partner with Jack Link’s to help drive their impressive innovation and growth goals.”

Periscope’s most visible recent work is probably its intentionally bizarre campaign for candy brand Trolli starring Houston Rockets shooting guard James Harden.

Back in June the agency appointed Chris Hiland as executive vice president, director of media and engagement and in March it named former McKinney executive creative director Peter Nicholson as the agency’s first chief creative officer. Those moves followed the appointment of Ross as its new president and CEO last October and a series of layoffs this February attributed to the agency’s “operational shift” to a more digital focus.

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