NebuAD is (or was) one of those behavioral advertising agency that used ISP data to serve up ads to consumers. As Congress began to investigate privacy concerns from consumer advocacy groups, clients who had been testing the system began to slowly back away. Hell, if Facebook’s Beacon was freaking people out then grabbing data about users movements on the web straight from service providers was not going to fly.
Apparently, NebuAD CEO Bob Dykes got the hint. Yesterday, he jumped from the sinking ship to go work for Verifone.
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The best laid plans of mice and men… sigh.