Gap’s holiday baby work is famously cute, attracting hordes of loving parents to the store, each with hopes of making their tiny clones look similarly adorable. This year’s campaign, from Crispin, is no different. If you’ve seen the window and in-store display, you may have noticed two kids who look a lot alike.
*Full disclosure: the baby I’m referring to is a relative. Shameful, shameful blogging. Anyway, for whatever reason the campaign folks used little Mia Catherine Cardillo (pictured middle and far right) twice in a number of displays. I’m told this arrangement is displayed as a billboard above the New Jersey side entrance to the Lincoln Tunnel. We’ve yet to see that so if someone can safely snap a pic and email it to agencyspy at mediabistro dot com we’d be ever grateful.