With a fresh site and video spot, an Italian agency is now offering mind-to-mind advertising. As io9 reports, via the agency’s release: “Telepathy Advertising is a full service agency which works on telepathic scripts and its emission converting concepts into visual, verbal, tactile and sensorial stimulus with a location-aware target segmentation.”
They employ a team of five “telepathies,” each gifted in a different realm of communication. Together, they can translate an advertising campaign on all sensory levels, delivering the ultimate multimedia message.
Though the project is basically a publicity stunt, it’s interesting because it’s not a fully far-fetched idea. Though the existence of telepathic people or technology is dubious at best, advertisement via Google Glass, for example, might be so attuned with our daily lives that it feels subconscious.
In any case, hopefully the agency behind the stunt will publish a report of calls and emails from people who thought this was the ultimate revelation for the future of advertising. If you’re not telepathic, you can get in touch via their “conventional” contact form.