Dentsu-owned digital agency Isobar and its onetime creative leader, ECD Kenny Rennard, have gone their separate ways after just under two years.
An agency spokesperson confirmed the move.
“Kenny Rennard is no longer with Isobar,” the rep wrote today. “We continue our focus on digital transformation, powered by creativity, and solving complex business challenges through digital marketing, ecosystems and products. We wish Kenny all the best in his next venture.”
It’s not quite clear at the moment why Rennard left, and the rep declined to elaborate. But our sources tell us the agency’s other ECD, Ricardo Salema, will be running its creative team moving forward.
The 11-plus-year Isobar veteran got the VP, ECD bump around the same time Rennard moved from Digitas Boston in 2016. The two were Isobar’s first executive-level creative leaders.
Now, we have to confess a bit of ignorance regarding the Isobar organization—namely, the fact that it was a joint project between Deloitte, WPP and software company BroadVision before being acquired by Dentsu back in 2012.
That last link serves as a pretty good case study of what the agency actually does, as is this more recent example: a VR-powered music video by aspiring Meat Loaf opener and frequent InfoWars guest William Patrick Corgan, better known by his stage name Billy.
In other Isobar news you may have missed, the agency’s former first-ever chief creative officer of the Americas, Fred Saldanha, became one of Arnold CCO Icaro Doria‘s big new hires in Boston last month. Should be interesting to see where that one goes.