Isobar Elevates 3 in New Chief Marketing, Technology and Innovation Officer Roles

By Lindsay Rittenhouse 

L to R: chief innovation officer Dave Meeker, chief marketing officer Tonya Bakritzes and chief technology officer Sean Shelby.

Isobar, the global digital agency in the Dentsu Aegis Network, announced three promotions today in newly-created chief executive roles, effective immediately.

Tonya Bakritzes was elevated to chief marketing officer from vice president, Sean Shelby to chief technology officer from vp and head of strategy and mergers and acquisitions and Dave Meeker to chief innovation officer from vp and global director of emerging technology. All three execs will report to U.S. CEO Deb Boyda.


“Isobar doesn’t just preach innovation, we embody it, in everything that we do,” Boyda said in a statement. “By making these changes to our leadership team, we are becoming more agile and are enhancing our existing capabilities. Tonya, Dave and Sean have proven themselves to be exceptional leaders over their tenure and I’m confident that these new roles will allow them to inspire an even higher level of strategic solutions.”

As chief marketing officer, Bakritzes will drive Isobar’s U.S. marketing strategy, team and all efforts related to marketing and communications, while overseeing the agency’s brand positioning and strategic growth initiatives for 2019.

Meeker, as chief innovation officer, will head up a new innovation practice at Isobar, to represent certain tech capabilities “in a more official capacity,” according to the agency. Shelby, in the role of chief technology officer, will oversee and advise the agency’s senior leadership in the U.S. “on all technology matters,” while leading the creation, use and management of Isobar IP.

Shelby will also work closely with Isobar’s innovation and AI and data practices.