Is This the First-Ever Ad Agency Onboarding Music Video?

By Erik Oster 

Havas Lynx creative director Mike Dreeland and account director Matthew Pierce created what they claim is the “first-ever ad agency onboarding music video.” We’re always skeptical of “FRIST!” claims, but it’s certainly the only one we can recall seeing.

Entitled “It’s All About the Process,” the video is indeed about just that, outlining how things work at the agency starting with an overview of the different departments. The pair created the video as a fun and lighthearted way to introduce new employees to–you guessed it–the process in a way that allows anyone who works in the business to relate.

There are some warnings about late nights requiring a good deal of coffee and takeout for fuel in here as well.

Yes, this is all about as ridiculous as it sounds.

But we’re pretty sure the Havas team is well aware of that, and we’ve got to admit the most-unlikely-hook-ever of “You’ve gotta follow the process” is just a little bit catchy. At the very least, it’s way more catchy than it has any right to be.

And it’s probably far more memorable than whatever Powerpoint presentation the agency was using before.