Irony Overlooked in SRS TruVolume Campaign

By Kiran Aditham 

Above we have a quick promo for TruVolume, a new technology from Santa Ana, CA-based company SRS Labs that eliminates those sometimes startling volume fluctuations between programming and commercials on TV.

With SRS Labs ready to release its spot-hushing portable white box to the masses, the company is launching, what else, two 30-second spots promoting TruVolume on cable channels and in movie theaters throughout New York City, Chicago, LA and the greater Orange County areas. We’ll let the paradox permeate.


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