The agency will work with IPC on a pro-bono basis, with the goal of improving brand recognition and value and building greater awareness outside of the ParalympicGames.
“We are hugely excited to appoint one of the world’s leading creative agencies to help tell the story of how the Paralympic Movement transforms lives and society to a global audience,” IPC chief marketing and communications officer Craig Spence said in a statement, citing adam&eveDDB’s “exemplary track record for developing award-winning campaigns.”
“It is vital for us in building greater awareness and understanding of the brand that we work harder and cleverer to engage global audiences in between the Games. We believe adam&eveDDB will help us achieve this,” he added.
The International Paralympic Committee was established in 1989. The Bonn, Germany-based, membership-run organization now counts over 200 members.
“Anyone lucky enough to have witnessed the Paralympic Games at London 2012 or more recently in Rio will have seen the incredible power of Paralympic sport to challenge perceptions,” adam&eveDDB CEO Mat Goff said in a statement. “The IPC are ambitious to build on the huge momentum behind their brand and we are delighted to be working with them on their mission to showcase how Para sport is transforming the lives of persons with disabilities.”