Internal Memo Calls American Airlines Review a ‘New Beginning’ for TM Advertising

By Erik Oster 

Following the news earlier today that American Airlines’ review concluded with the naming of CP+B as its new creative agency of record, a leaked internal memo from TM Advertising CEO Rebecca Weigman reveals that the incumbent agency of 34 years, who recently hired former DDB executive vice president Lisa Bennett as chief creative officer, chose not to defend in the review. Rather, Weigman says the review process allows for a new start for both client and agency and that TM Advertising is now “stronger than ever” having shed its reputation as “‘American Airlines’ agency.'” We’ve included the memo in full below. 

While I have only been here for 5 years, I want to thank you all for the last 34 years, working on one of the greatest airlines in the industry.  Through ups and downs, 9/11, bankruptcy and multiple clients, you have made American Airlines greater through your dedication, creativity and personal commitment.  Of course all of you do this every day for all of our clients.  Because you are the TM family.

While this is somewhat of a closing, we knew this would come, as we chose not to defend the account.  It was healthy for us and healthy for them to have a change.  So let us look at this as a new beginning. We are no longer “American Airlines’ agency.”  We are TM Advertising, and we are stronger than ever.  And I am so proud to be your champion.  Your talent humbles me daily and I am thrilled to look to the horizon as we continue our unprecedented growth!


We wish AA and CP+B the best of luck and we wish them continued success!

Here’s to friendlier skies!

Your Biggest Fan,