InterbrandDesignForum CEOs Explain How Business-centric Branding Works

Liveblogging the Most Valuable Retail Brand luncheon with content partner InterbrandDesignForum.

Here we are in Las Vegas at the InterBrandDesignForum session. We interviewed Group CEO Jez Frampton and Chairman/CEO Lee Carpenter. What do you think about their model? InterbrandDesignForum is an Omnicom company whose aim is to provide brand consulting in the retail space.

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