InStyle to Infuse 3D Ads in Holiday Gift Guide

By Kiran Aditham 

While Entertainment Weekly and CBS have taken an annoying route with their video-in-print promotion, InStyle magazine is taking a cue from Hollywood and hopping on the 3D bandwagon.

The celebrity/fashion rag is reportedly set to unveil 3D ads in its December issue, which you apparently won’t need glasses to view.

According to the Women’s Wear Daily blog, “Readers who have an Internet connection and camera within their computers will be able to tear a given ad out of the title’s December issue and hold it up to the camera lens, upon which it will immediately come to life on the screen. A gift box will pop out of the screen, matching those seen in each brand’s respective stores.”

While the higher-ups at InStyle won’t comment on who’s specifically advertising or how much they’re paying, the pub says that a dozen have signed up spanning luxury to tech brands. Each brand will in turn be allowed to feature 10 items for purchase.

More: “A Glance at CBS’ Talky New Print Ad