Innocean Debuts New Work for NRG

By Erik Oster 

NRG recently announced that the energy company has chosen Innocean as its full-service advertising partner, and the agency debuted its first campaign for the brand in time for the opening of the NFL season.

Its 30-second broadcast spot imagines an old-time football team — complete with leather helmets — preparing to take on the (modern day) Philadelphia Eagles. “Let’s go out there and give ’em heck,” says the team’s captain, adding “We’re going to go out there and really give them the business.” When the team, emerges from the locker room and sees their competitors, however, they quickly turn and run. “The old game just can’t compete,” says the voiceover, “especially when it comes to energy. Solar power is here.”


It’s not a bad analogy for old forms of energy, many of which have been around since the leather helmet days, in comparison with clean solar energy. The basic concept and approach also seem pretty adaptable to future applications, so more in this same vein from Innocean in the future.

“NRG chose Innocean because they understood that we aren’t bound by convention,” said Brad Fogel, chief operating officer, Innocean USA. “We are young and agile enough to break rules and create a spot-on integrated brand campaign that shows consumers, you actually have a choice in who you want to supply the energy to power up your day-to-day lives. And if you have that choice, why don’t you choose a company that believes in doing the right thing instead of the same thing?”


Client: NRG
Spot: “2014 Philadelphia Eagles vs. Old School Football”
Executive Creative Director: Greg Braun
Group Creative Director: Chris Halas
Art Director: Shinichiro Kawase/Jackie Barkhurst
ACD/Art Director: Tricia Ting
ACD/Copywriter: Jay Manheimer/Hunter Pinnell
Executive Producer: Carol Lombard
Sr. Producer: Florence Babbitt
VP, Account Director: Rick Schmitz
Account Supervisor: Cory Holcomb
Assistant Account Executive: Alex Romero
Director of Business Affairs: Ann Davis
Business Manager: Krista Horn
Production Company: Anonymous
Director: Brian Billow
DP: Jeff Crowneweth
Executive Producer: Eric Stern
Producer: Brian Quinlan
Production Manager: Chad Alburtis

Editorial Company: Cutters
Editor: Chris Hafner
Assistant Editor: Hilary Ruggiano

Animation/Graphics Co.: Elastic

Telecine Place: The Mill
Online Place: Timber
Record Mix Place: Fontanez Recording/Lime