Someone wants the trade press to know that Infiniti will sign with CP&B.
A source told AdAge this morning that the competition is all over, “although a final contract has not yet been signed.”
Way back in July we established the fact that TBWA would not retain the account and that the initial pitch involved seven agencies; a September report claiming that CP&B and GS&P were the last two parties standing preceded a slew of tips insisting that CP&B would be the winner. That happened exactly one month ago — and now it seems that the “source” has succeeded again in planting the story.
Of course CP+B has yet to comment, because no agency can confirm such reports before the official statement is drafted with the client’s approval.
But we have to wonder who has been trying so hard to leak this news — and why the announcement has been delayed so long when our readers told us that the decision had already been made a month ago.