Yep, that dude taking shots with a gun to his head is Sid Lee CCO Phillippe Meunier. He sure looks like he’s having a great time, doesn’t he? Too bad we don’t know French to hear how much fun Meunier is having. There’s no way he could be asking for help to get out of his current situation, right? (Right?)
The guy behind him in full 80s garb is part of IHAVEANIDEA aka “The Community of the International Advertising Industry.” If you’re from Canada or live close enough to it, the organization is throwing a series of parties in Toronto and Montreal for advertising pros called “The Schmooze.” To encourage attendance, they’re going from agency to agency blasting the Top Gun soundtrack and presenting creative directors with liquor. Meunier’s going to be there, are you?