If This ‘It Can Wait’ Doc Doesn’t Help the Cause, We Don’t Know What Will

By Kiran Aditham 

We figured we’d hold off on posting about this until this afternoon because it’s Friday and you might actually be able to view this in full, if you haven’t already, because it deserves to be.  Werner Herzog, the legendary director, writer and/or producer of a million projects including Grizzly Man during his 50-year career, has gone behind the camera once again for the above documentary, From One Second to the Next. This is the epic, poignant, sad and important extension of the ongoing “It Can Wait” PSA campaign initially launched by AT&T that has now been supported by the other major wireless carriers including Sprint, T-Mobile and Verizon.

Herzog, along with BBDO New York, continues to hammer the message home that texting while driving doesn’t shouldn’t mix via the tales of four different people who were affected by it on either end of the spectrum. Be safe this weekend and if you’d care to, take the “It Can Wait” pledge here. Credits after the jump.


Chief Creative Officer:              David Lubars

Executive Creative Director:     Erik Fahrenkopf

Executive Creative Director:     LP Tremblay

CD/Copywriter:                        Peter Albores

CD/Art Director:                      Hunter Fine

Group Executive Producer:       Julie Collins

Producer:                               George Sholley

Executive Music Producer:        Melissa Chester


Production Company:               Saville Productions

Executive Producer:                  Rupert Maconick

Line Producer:                        Cliff Schumacher


Director:                                 Werner Herzog


Director of Photography:          Peter Zeitlinger


Music Composer:                      Mark Degli Antoni


Edit House:                               Rock Paper Scissors

Executive Producer:                  Eve Kornblum

Producer:                                 Melanie Gagliano

Producer:                                 Toby Louie

Editor:                                      Joe Bini


Visual Effects House:                 Company 3


Stefan Sonnenfeld


Audio:                                      POP Sound

Audio Engineer:                      Zac Fisher

Executive Producer:                  Susie Boyajan