Idea City Wins Caesars and Horseshoe Casino Brands

By Matt Van Hoven 

GSD&M Idea City, the Austin based ad shop, tells us they’ve won two Harrah’s Entertainment brands: Caesars and Horseshoe casinos.

The broadcast, online, print, and out-of-home work they’re preparing is set to launch in 2010, and follows a pitch that lasted just less than a month.

Properties include Caesars Windsor (Ontario), Caesars Las Vegas (Nevada), Caesars Atlantic City (New Jersey), and Horseshoe casinos in Bossier City (Louisiana), Tunica (Mississippi), Hammond (Indiana), Elizabeth (Indiana), and Council Bluffs (Iowa).

The agency did not disclose how much the win is worth or who they competed against. If we’re recollecting correctly, the business had been with, at least in part, R&R Partners in Phoenix. Correction: R&R Partners informs that they were not the agency for Caesars or Horseshoe at the time of the pitch. “Although we did work on Caesars for some time, Leo Burnett was Caesars’ agency at the time of the pitch,” the agency reports. “We never had the Horseshoe account at all.”

More:GSD&M Elevates Luke Sullivan, David Crawford, Greg Lane to Lead Creative Dept.