iCrossing Shuts Down Shop in Salt Lake City

By Kiran Aditham 

Sources familiar with the matter have confirmed that Hearst-owned digital agency iCrossing is closing one of its 19 global offices, namely the one in Salt Lake City. From what we’ve been told, the SLC branch housed less than 10 staffers and a few of them  actuallywill continue to work remotely from the area, though the space itself is being shut down.

In addition, though we’re still checking if it’s directly related to the Salt Lake closing, I, our sources tell us that approximately 15 people were cut across the agency network, which houses 900+ staffers. In a statement, an iCrossing spokesperson did respond to the latter news, saying, “Although these decisions are always difficult, iCrossing is making the necessary adjustments to our skill set mix in order to best serve our clients moving forward. As we continue to develop as a full-services agency, we are expanding our capabilities in creative, media, and strategy – areas where we are currently hiring.”

Update:Sources say the cuts were mainly a result of changing client needs as iCrossing evolves into a full-service agency structure, hence the need for a skill set “readjustment.”