DDB Worldwide announced today that Icaro Doria has been named chief creative officer of its New York office, effective as of March. Doria will report directly to Chris Brown, who assumed the role of president and chief executive officer of DDB New York in September. He will be responsible for overseeing the entire creative department and maintaining the agency’s overall creative direction.
Most recently, Doria was a founding executive creative director at W+K São Paulo, spending the last four years with the agency and working with clients such as Coca-Cola, Nike, Heineken and Smirnoff. Before returning to his native Brazil, Doria served as creative director with Saatchi & Saatchi New York, global creative director for Dell and Bacardi at Young & Rubicam and group creative director at Goodby Silverstein & Partners, working on Hewlett Packard and Sprint. In 2007, while Doria was still with Saatchi & Saatchi New York, Creativity named him “Most Awarded Copywriter in the World.”
“DDB New York is on a mission to blaze new trails and therefore finding the right creative partner and leader was really key. I’ve been describing DDB New York as the ‘original boutique’ agency and that is why I am so excited about Icaro joining,” said Chris Brown in a statement. “His appointment helps solidify our singular mission to create game-changing work and business ideas for our clients, and I’m confident he will be the perfect partner to help lead DDB New York into the future,” he added.