‘I Will’ Campaign Pays Tribute to 9/11

By Bob Marshall 

Just in case you were already burnt out on the clever Tweets regarding the East Coast earthquake…

With the 10th anniversary of the 9/11 terrorist attacks fast approaching, there are no doubt many different ways people will honor those lost in the tragedy or as a result of it. One such tribute is a joint effort of volunteer network HandsOn, nonprofit 9/11 memorial foundation MyGoodDeed along with Deutsch LA and the folks at Moxie Pictures.


The “I Will” campaign seeks to direct those looking to honor someone affected by 9/11 to do a public service. On the campaign’s website, volunteers are encouraged to pledge what good deed they will do on 9/11, upload a video or photo that further expresses what they will do and dedicate their charity to someone lost on 9/11 or “another person, such as a first responder, recovery worker, or a member of the military.”

Project supervisor and Deutsch LA SVP and GCD David Dreyer said in a statement, “After 9/11, there was a sense of unity across the country that was unlike anything I’ve ever experienced. The 9/11 Tribute Movement attempts to recapture that spirit by inspiring selfless action, bringing the country together for the common good.” The campaign also includes TV spots featuring celebrities, including the above spot with Cleveland Cavaliers point guard Baron Davis. Watch another spot featuring Law and Order: SVU actress Mariska Hargitay after the jump.