Hyatt Figures Out How to Make More People Watch Its Ad

By Kiran Aditham 

To help promote what it’s dubbed a series of “all-inclusive resorts,” hotel chain Hyatt enlisted the help of New York’s Rokkan to launch a social sweepstakes campaign that will send a few lucky couples to one of four tropical havens.

As you’ll see in the promo video above, a photo booth helped kickstart #HyattAllIn and encourages viewers to share #HyattAllIn and #HZEntry for a chance to stay at either the Hyatt Ziva Cancun, Hyatt Ziva Puerto Vallarta, Hyatt Ziva Rose Hall or Hyatt Zilara Rose Hall (the last two of which are located in Montego Bay, Jamaica).

Considering the kind of weather many of us are experiencing at this point, it’s hard not give the sweepstakes a go.


It’s also a clever way to force people to watch the promo spot (which has a way to go before hitting one million views) and keep the company’s social media managers busy…