Huge Goes Through Round of Layoffs

By Minda Smiley 

Huge has undergone a round of layoffs in response to the business impact of Covid-19, an agency spokesperson said, although it’s unclear how many people were impacted.

“Our people are what makes Huge great, and to say these decisions were made with a heavy heart is an understatement,” Pete Stein, Huge’s global CEO, said. “When this crisis started, we knew that things were going to be hard and took proactive measures to protect as many jobs as we could. Unfortunately, today we had to say goodbye to many friends and colleagues across the Huge network. We will miss them and their contributions to our business and will do everything we can to support them during this time.”

The layoffs are in line with cost-cutting measures IPG CEO Michael Roth announced earlier this month. In an internal memo to employees, Roth said the holding company’s agencies are implementing salary cuts, eliminating nonessential spending, furloughing employees and making staff reductions.


Fura Johannesdottir joined Huge as chief design officer earlier this year. Based in Huge’s London office, she’s responsible for the agency’s design leadership across its 13 offices.

Last year, AccuWeather chose Huge to serve as its strategic partner on digital initiatives following a review.