HP – invent from Tom and Matt on Vimeo.
This kind of work is usually only cool when it’s done by two students. In this case, communication designer Matthew Robinson (site) and creative partner Tom Wrigglesworth (site) created the above piece in response to the D & AD design brief for HP. The Kingston University grads’ piece has only one minute flaw — wasted paper and ink.
Hopefully they found some creative solution to that problem as well, but we won’t burn them for what is otherwise a clip worth watching.
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