Horizon Sports & Experiences Acquires Blake Sports Group

By Kyle O'Brien 

Horizon Sports & Experiences (HS&E) has acquired Blake Sports Group, a leading full-service sports marketing agency specializing in corporate consulting, event management, athlete marketing and global concierge programs.

Blake Sports Group’s diverse portfolio complements HS&E’s operations and its expanding business strategy, as well as enhancing the agency’s existing event and sponsorship capabilities.

Founded in 2008, the Blake Sports Group’s partners and partnerships include information tech compamy Cognizant for its sponsorship of the F1 Aston Martin car, golf sponsorships with the Cognizant Founders Cup on the LPGA Tour and the President’s Cup on the PGA Tour.


HS&E is an affiliate of Horizon Media, led by founders and co-CEOs David Levy and Chris Weil. Since launching in the fall of 2022, the agency has expanded its portfolio of clients, which now includes the NBA, Top Rank Boxing, Learfield, PayPal, Mohegan Sun, M&T Bank and One Championship. Earlier this year, HS&E created and produced the Pickleball Slam, a first-of-its-kind tournament televised on ESPN featuring tennis legends John McEnroe, Andre Agassi, Andy Roddick and Michael Chang.

Blake Sports Group founder and CEO Dennis Blake and agency chief operating officer Darren Blake now join HS&E as executive vice presidents of talent and business development.

“I have watched Dennis and Darren grow Blake Sports Group over the last 10 years and they have done a great job of adding premier clients to their roster both with brands and with talent,” said Weil in a statement. “We are excited that they are joining HS&E and together we see tremendous future growth opportunities.”

Darren Blake added: “Dennis and I could not be more excited for the opportunity to join two veterans like Chris and David, whose experience and leadership are unparalleled within the industry. We’re looking forward to the next chapter as part of the HS&E family and further accelerating the growth of the agency. Both of our companies share the same vision, and we can’t think of a more perfect fit.”