Hollie Newton Joins Sunshine as ECD

By Erik Oster 

London agency Sunshine announced the hiring of Hollie Newton as an executive creative director, effective as of early September. She will report directly to Sunshine founder and chief creative officer Al MacCuish.

Newton will join the agency from Grey London, where she serves as creative director, recently winning a Cannes Grand Prix in both the Design and Promo & Activation categories for her work on “LifePaint” for Volvo and also working on the agency’s McVitie’s Biscuits account.

Before joining Grey London in July of 2013, she spent a little over three and a half years as a creative director with W+K. Prior to that she served as a creative with agencies such as Sapient Nitro London, Meme/Altogether Digital and Hurrell and Dawson.